The relevance of personal leadership in the management of organizational communication

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Publication Details

Subtitle: A qualitative study
Author list: Pereira, M., Cardoso, A.
Publisher: ARC
Publication year: 2015
Journal: International Journal of Managerial Studies and Research (2349-0330)
Journal acronym: IJMSR
Volume number: 3
Issue number: 7
Start page: 61
End page: 71
Number of pages: 11
ISSN: 2349-0330
eISSN: 2349-0349
Languages: English-Great Britain (EN-GB)


The aim of this study is to understand the importance of communication within the management of

an organization. The communication comes from various perspectives and is relevant to the dynamics of the

organization. The success of the leadership relates to the level and style of the communication; strategize

innovation, efficiency, pro-activity thinking and business performance. Thus, we propose to make an in-depth

study with six leading figures with communication management responsibility, administration of brand and

business. It is in this way that the leader's role is of extreme importance, mediating in which it must instill

confidence, ambition, positive attitude, understanding of efficient management and by these examples great

expectations from management personnel. Ultimately, inspiring and generating new leaders with creativity,

self-leadership and above all the collective vision of the organization itself.


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Last updated on 2019-13-08 at 00:46