Factors affecting SMEs’ strategic decisions to approach international markets

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Publication Details

Author list: Lobo, C. A., Fernandes, C., Ferreira, J. J. M., & Ortiz, M. P.
Publisher: Inderscience
Publication year: 2019
Journal: European Journal of International Management (1751-6757)
ISSN: 1751-6757
Languages: English-Great Britain (EN-GB)


Abstract

The
internationalisation challenges that face all companies are no longer
the exclusive concern of multinationals. Participation in the
international marketplace has become a reality for large firms and small
and medium-sized enterprises (SME) alike. This kind of participation
can be rewarding for both companies and employees. The markets that SMEs
enter and the success of this entry depend on several factors such as
cultural differences, company tradition, venture capital, products and
competitors. The goal of this study is therefore to understand whether
the characteristics of the external market, the characteristics of the
company itself and the barriers to internationalisation influence the
strategic approach that SMEs adopt in their internationalisation
processes. Using data on 320 Portuguese SMEs, we apply multivariate
analyses to test the dimensions of internationalisation. We find that
the decision of SMEs to internationalise involves an institutional
change in response to external pressures in the home country. SMEs under
greater institutional pressure not only tend to expand further but also
engage in their initial international activities more radically.


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Last updated on 2019-13-08 at 00:46