The use of geographical information systems for tourism marketing purposes in Aveiro region (Portugal)

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Publication Details

Author list: Albuquerque H, Costa C, Martins F
Publisher: Elsevier
Publication year: 2018
Journal: Tourism Management Perspectives (2211-9736)
Volume number: 26
Start page: 172
End page: 179
Number of pages: 8
ISSN: 2211-9736
Languages: English-Great Britain (EN-GB)


Abstract

Geographical Information Systems are tools that allow a better decision making process, accessing politicians and managers in tourism development and providing integrated touristic information. Furthermore, these are powerful tools for the development of destination marketing strategies. Aveiro web-based Geographical Information System was developed, with the purpose of integrating tourism resources in a common platform. Aveiro region is an important coastal wetland of Portugal that presents unique features which allow the development of a sustainable tourism activity, based on natural and cultural characteristics. Despite the diversified resources, it is observed that the Aveiro region needs a strong improvement regarding tourism development and marketing strategies. In this paper, it will be presented the methodology used for the implementation of the first step of this GIS (inventory of resources and creation of the database) and the potential of this tool for the development of a sustainable tourism marketing strategy.


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Last updated on 2019-10-08 at 00:16